The magazine Atmósfera, from the airline TAR, has dedicated its latest edition to Durango, reinforcing the advertising campaign “Durango, a world of cinema”. Elisa Haro Ruiz, Secretary of Tourism of the State, explained that the objective is to highlight cinematography in the state, differentiating Durango from other states.
The campaign seeks for tourists to experience their own film and tell their story when visiting the state. In addition, she indicated that the promotion is not only focused on Durango capital, but also on the mountains, the magical towns and other destinations.
The airline TAR, which connects Durango with other destinations such as Ciudad Juárez, Hermosillo, Monterrey and Guadalajara, maintains between three and four weekly flights on these routes.
“Users of TAR flights will be able to get to know Durango as a tourist destination and can think of us for their next vacation,” said Haro Ruiz.
In addition, she highlighted that TAR planes, being small, allow good levels of occupancy. One of the best performing destinations is Hermosillo, Sonora, thanks to the mining sector.
The Ciudad Juárez route also has good demand due to visa-related issues, while Guadalajara and Monterrey are important business destinations for both Durango residents and people from those cities.
The state official emphasized the importance of these flights to attract more tourism and consolidate Durango as an attractive destination.
Source: es-us.noticias.yahoo
